COVID-19 Update

california parent &
Youth Helpline

The California Parent and Youth Helpline provides support and resource referrals to parent and youth during the current COVID-19 pandemic, 7-days a week from 8:00 a.m. to 8:00 p.m. Call or text 1-855-4APARENT (855-427-2736) for services in English, Spanish and other languages. 

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KidsFirst's Offices Closed

But we are OPEN to serve you virtually.  Please call (916) 774- 6802 or email us at

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Placer County Community Resource Guide

Some of these businesses may be operating at a limited basis, or not at all.  Please contact them directly to find out.

KidsFirst Placer County Community Resource List

KidsFirst Placer County Community Resource Guide Condensed

Virtual Pinwheel Drive

“As family stresses mount, we are seeing signs that this public health pandemic is becoming a child abuse emergency.”
- Daphne Young, National Child Abuse Prevention Council

As we all work together to protect our community, families are in crisis and Placer County children are one of the most vulnerable victims of shelter-in-place.

Families are overwhelmed...
Unemployment is soaring...
Schools are closed...putting kids at risk of neglect and abuse.

How you can help
April is Child Abuse Prevention Month. Help us raise much-needed funds through our "virtual" pinwheel campaign.  

The pinwheel is the national symbol of child abuse prevention.
The pinwheel is the national symbol of child abuse prevention.

KidsFirst Counseling and Family Resource Centers

Established in 1989 as a public, non-profit organization, KidsFirst’s mission is to treat and prevent child abuse and neglect through Education, Advocacy, and Counseling, to empower and strengthen children and families. Our vision is that all children live in a safe, healthy, and nurturing home. We are dedicated to helping families by providing them with the tools they need to cope with difficult life circumstances before they become overwhelming. With counseling and family resource centers in Auburn and Roseville, our programs target the most vulnerable children, families and neighborhoods. We strengthen families by Prevention, Intervention and Changing Lives. Our programs include Education and Outreach, Information and Referral and Wellness.


Referral Form

Linkage, referrals for basic needs, housing, transportation, job readiness, financial & legal literacy

Who We Serve

90,000 children resided in Placer County in 2018. Of that number, over 3,400 child abuse and/or child neglect allegations were made. Last year, KidsFirst served nearly 3,300 children & 2,600 families through our direct programs & services. We serve a vast and diverse population in the greater Placer County region.

All services are FREE
All services are CONFIDENTIAL
All services are available in SPANISH

KidsFirst receives client referrals through partnerships with community-based organizations and public services such as Child Welfare System and Placer County Victim Services Center. We also receive referrals from schools, courts, law enforcement agencies, and healthcare providers.

KidsFirst reaches out to the community to raise awareness and accessibility. KidsFirst reached almost 25,000 individuals through our programs, services and community outreach events.

KidsFirst Funders

First 5 Placer Logo.fw
PCOE New Logo

KidsFirst Counseling & Family Resource Centers

We are a non-profit, community-based organization operating counseling and family resource centers which empower, educate and strengthen families through prevention, early detection, intervention and treatment programs. All services are free, confidential & available in English & Spanish.

  • Call Us at (916) 774-6802


124 Main Street
Roseville, CA 95678
Tel: (916) 774-6802
Fax: (916) 774-2685

Office Hours:
Monday to Friday
9:00 a.m. to 5 p.m.


11960 Heritage Oaks Place, Suite 3
Auburn, CA 95603
Tel: (530) 887-3536
Fax: (530) 887-3856

Office Hours:
Monday to Friday
9:00 a.m. to 5 p.m.

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